If you’re overwhelmed by all the marketing data out there, you’re not alone. It’s tempting to track everything, but focusing on a few key metrics will give you a clearer picture of your marketing success, and help you make smarter decisions.

Why Not ALL Metrics Are Created Equal

Vanity metrics (like follower count) might look good, but they don’t tell you how you’re moving the needle. Instead, focus on metrics that tie directly to your business goals.

The 5 Metrics to Master

1. Website Traffic:

   • Shows how many people are finding your website and where they’re coming from (search, social, ads, etc.).
   • Tools: Google Analytics is the gold standard, but many website platforms offer built-in analytics.

2. Conversion Rates:

   • What percentage of visitors take a desired action (purchase, email signup, contact form, etc.)?
   • Tools: Google Analytics for website conversions, platform-specific tools (like Shopify’s) for sales, or your email marketing platform for signup rates.

3. Social Media Engagement:

   • Goes beyond likes! Track meaningful interactions like comments, shares, and saves. These show whether your content resonates.
   • Tools: Each platform offers its own analytics, or uses a social media management tool for a broader view.

4. Customer Acquisition Cost (CAC):

   • How much does it cost (in marketing and sales) to get one new customer? Essential for knowing if your spending is profitable.
   • Tools: Calculate by dividing campaign costs by customers gained. More complex setups might require CRM integration.

5. Customer Lifetime Value (CLV):

   • How much revenue does a customer typically bring in over their lifespan with your business?
   • Tools: Formulas for this exist, but it’s a more complex metric that might require CRM data and sales records.

Important Notes

• Benchmarks are crucial: What’s a good conversion rate? It depends on your industry. Research industry averages to know if you’re on track.
• Track trends over time: A single data point won’t tell you much. Look for patterns to understand what’s working and where you need to improve.

Call to Action

Need help figuring out which marketing metrics are most important to YOUR business and setting up reliable tracking? Let’s talk! Book your free strategy session today.