If you’re feeling frustrated by dwindling organic reach on social media, you’re not alone. Algorithm changes across all major platforms are making it harder than ever to get your content seen without paying for ads. But here’s the good news: there’s still a way to thrive on social in 2024. It’s about shifting your focus from chasing numbers to fostering genuine connections.

Why Community Matters More Than Ever

• Algorithms reward engagement: Comments, shares, and meaningful interactions signal to platforms that your content is valuable to people.
• Loyal followers become brand advocates: A strong community is more likely to share your content organically and recommend you to others.
• It builds trust: Social media is where people get to know the real you behind the brand. Authenticity wins in the long run.

How to Build Authentic Connections

1. Know your niche, OWN your niche: Focus on the platforms where your ideal audience hangs out. Trying to be everywhere dilutes your efforts.

2. Provide value first: Don’t just post, be a resource. Answer questions, share tips, solve problems – make people’s lives better in some way.

3. Engage in two-way conversations: Respond thoughtfully to comments, ask questions in your posts, and participate in relevant conversations on other accounts.

4. Video is your best friend: Short-form videos (Reels, TikToks, etc.) are favored by algorithms and great for showcasing personality. Don’t overthink it – authenticity is key!

5. Leverage user-generated content: Feature customer stories, testimonials, or reviews. This is social proof that builds trust and encourages others to share.

6. Be human: Don’t be afraid to show your brand’s personality, a behind-the-scenes look, or even admit to the occasional fail. Vulnerability is relatable.

Forget the ‘Hacks’ – Focus on the Long Game

Yes, algorithm changes are annoying. But trying to game the system with spammy tactics is a losing battle. Instead, think of social media as a networking event:

• You wouldn’t just shout your sales pitch into a crowd.
• You’d introduce yourself, have conversations, and build relationships.

Do the same on social media, and the results will follow.

Call to Action

Feeling overwhelmed by the ever-changing social landscape? We can help you craft a strategy that emphasizes authentic community building and results. Schedule a free consultation!